It is important to keep visitors coming back to your website but how can you do this?
Below are some helpful hints to help keep your visitors coming back to your website:
1) Fresh Content
Do you read the same newspaper over and over again every day - of course not! It is the same for a website. You need to make sure you keep your web pages up to date with new information. It's not good to see information dated back 2 years ago still on the front page of your website.
If you have a blog on your page, make sure you update it as often as possible. Also, make sure your content is high quality and presented well. Be sure you do a spell check before posting any information up on the website, and ensure you use a combination of text, images and video where possible as this creates interest. Having all text can make your website look boring and will drive potential customers away.
Blogs are a great way for a visitor to be part of an active community. As mentioned in the first point, be sure to keep your blog up to date. Blogs are a great opportunity for you to interact with your website visitors as they can make comments and network with each other on your website.
3) Provide specials and discounts
Specials and discounts are a great way to reward your visitors for coming back to your site. You do not have to have an ecommerce website to provide a discount. You could just reduce the price of a service you have. Which customer does not like a special or a discount!?
Newsletters can be a great way to keep your visitors in the loop. By having a mailing list and putting a subscription form on your website will ensure visitors stay up to date with new content. It is a great way to let your customers know what specials and discounts you have on offer and new products available. Make sure you provide a link back to your website in the newsletter so customers can check out your other products
5) Social connections
In keeping up with the times, it has become almost essential to integrate your website with social media sites such as facebook or twitter. Provide a link on your facebook page that links to your website, and visa versa, so that visitors have easy access and more than one way of keeping up to date with you and your business.