bosweb blog

bosweb blog

How are your customers using their mobiles?

Posted on 18-11-2012 by Leanne O'Sullivan

Sunday, November 18, 2012
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Is your website truly mobile friendly?

Mobile browsers expect your site to load faster than your desktop version and to get them right to the heart of the information.

The below infographic from inspired MAG has some interesting numbers - if you want to ensure your site is well placed to take advantage of this trend, contact us now - we have 10% off all Mobile Templates between now and Christmas! - Contact Us today to get started.

Infographic: The State and Trends of Mobile Internet by WebHostingBuzz

Our New Account Manager

Posted on 11-11-2012 by Leanne O'Sullivan

Sunday, November 11, 2012
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Customer Service and the success of your online business is of paramount importance to everyone at bos web systems. It drives everything we do in our office.

As the size of our customer base has expanded, so too has the size and scope of the needs of our clients. To better facilitate this, we have expanded our Account Management team today with the new appointment of Damon Leigh.

This new appointment will also mean that we can dedicate an Account Manager for all our clients as your main point of contact to discuss the needs of your online business, as well as make sure we can review your online business more regularly.

For many of you, the person you speak to now for new work, enhancements or questions will continue to be the same. For some of you, Damon will introduce himself to you very soon. Initially via email, but more importantly with a quick call or in person where he can.

The rest of the account team will also touch base via a quick email just to confirm their main contact to discuss their site. So Brendon, Fran and I will continue to service our varied client base, and this increase in our team will mean that we can better look after your future needs.

Any support questions, how to's or technical issues, please continue to email either support@bosweb.com.au or service@bosweb.com.au as appropriate.

We are very excited to be able to expand our team and to provide better service and focus to all our valued clients.

Email Marketing - bringing the sexy back!

Posted on 26-10-2012 by Leanne O'Sullivan

Friday, October 26, 2012
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Adobe Business Catalyst had recently rolled out some long awaited changes to our e-newsletter tool. They are very exciting!

In a nutshell the changes include:

  • A changed interface for selecting your lists
  • The ability to exclude people from lists
  • The ability to include dynamic content by default - such as upcoming news, events, bookings or product lists
  • The ability for us to create more sophisticated layouts for you by using content holders or news feeds

Changes to selecting lists

We have prepared a screencast video for you to see how you now choose your lists. The video can be found here - I am sure you will enjoy the dulcet tones of Luke in the screencast! Feel free to contact support with any questions.

Excluding people from lists

This has been on wishlists for some time - how to send an email to subscribers except those that have already bought something, signed up for an event or met some other criteria. Adobe has now built this function.

How does it work?

Imagine you are running a particular event and you had a form at your site selling tickets. You would then have a list of all people who had purchased tickets - like people coming to one of our LinkedIn seminars. You can then run a campaign drumming up more attendees to all people in your contact list, while excluding all people who have already booked via your booking form!

This will prove to be a great tool for anyone who uses bookings, sells tickets for one off events or membership renewals as well as anyone with an ecommerce store. Please make sure you contact support or your Account Manager with any questions - we are happy to arrange a walk through with you.

Inserting dynamic content into your templates

This is a great enhancement and we are using it in our new template. The area to the right is managed dynamically - our recent blog posts are appearing without me needing to update them.

Our upcoming training courses are also magically appearing!

The top lead in section is managed via a content holder - a feature most of you would be aware of with your websites - allowing us to be more flexible in how we lay out your email templates. This is something we know many of you have wanted for a long time!

Enhanced template layouts

So if you would like us to amend your current template layout OR if you have some ideas about a brand new template, please contact us to discuss what you had in mind! There are no limits!

Introducing LinkedIn at Lunch

Posted on 19-10-2012 by Leanne O'Sullivan

Friday, October 19, 2012
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We have a busy 10 week block ahead of us as we count down until the end of the year.

Next month we are running our LinkedIn at Lunch ( or after 5 ) series for busy professionals who would like to get more out of LinkedIn. Don't miss out, last year's Social Media Revolution was fully booked in a really short space of time.

This year we welcome you to our offices for smaller sessions, lunch and some insights into how we do real business via LinkedIn.

We are please to annouce enhanced features for our email marketing tools that give us more power and greater design flexibility that we can now offer you. Specifically we now can:

  • Dynamically drop in blog posts or announcements just like we do with your site page templates
  • Dynamically control product views or lists within newsletters, so you can now flag items as specials at your website and we can have those items dynamically appear in your newsletter
  • Dynamically display upcoming bookings or events.
  • Extensive use of content holders - control banners, edition numbers and addresses that normally only we could manage for you. A great cost and time saving tool.

What to know more? Make sure you chat to us soon!

I hope you have been reviewing our latest blog posts from the team. Their insights are designed to be read through the eyes of our clients.

You can use your tools better to drive more traffic, get more sales and feel less stressed in the process. Make sure you view our blog in Mission Control.

Please don't hesitate to contact our sales and support team with any of your questions, we look forward to working with you soon!

kind regards

Leanne O'Sullivan

How to keep them keen!

Posted on 16-10-2012 by Andrew Brown

Tuesday, October 16, 2012
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It is important to keep visitors coming back to your website but how can you do this?

Below are some helpful hints to help keep your visitors coming back to your website:  

1) Fresh Content

Do you read the same newspaper over and over again every day - of course not! It is the same for a website. You need to make sure you keep your web pages up to date with new information. It's not good to see information dated back 2 years ago still on the front page of your website.

If you have a blog on your page, make sure you update it as often as possible. Also, make sure your content is high quality and presented well. Be sure you do a spell check before posting any information up on the website, and ensure you use a combination of text, images and video where possible as this creates interest. Having all text can make your website look boring and will drive potential customers away.
 

2) Blogs

Blogs are a great way for a visitor to be part of an active community. As mentioned in the first point, be sure to keep your blog up to date. Blogs are a great opportunity for you to interact with your website visitors as they can make comments and network with each other on your website.
 

3) Provide specials and discounts

Specials and discounts are a great way to reward your visitors for coming back to your site. You do not have to have an ecommerce website to provide a discount. You could just reduce the price of a service you have.  Which customer does not like a special or a discount!?
 

4) Newsletters

Newsletters can be a great way to keep your visitors in the loop. By having a mailing list and putting a subscription form on your website will ensure visitors stay up to date with new content. It is a great way to let your customers know what specials and discounts you have on offer and new products available. Make sure you provide a link back to your website in the newsletter so customers can check out your other products
 

5) Social connections

In keeping up with the times, it has become almost essential to integrate your website with social media sites such as facebook or twitter. Provide a link on your facebook page that links to your website, and visa versa, so that visitors have easy access and more than one way of keeping up to date with you and your business.
 

Confessions of a Web Surfing Addict

Posted on 07-10-2012 by Katie Kidd

Sunday, October 07, 2012
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I am often seen Worshipping at the Altar of The Google Goddess   - Yes Margaret, Google is a woman. It’s obvious really, she is powerful, sexy and never, ever wrong, and if she is you don’t have much choice but to put up with her anyway. When I decide it's time to kneel down before her it is due to the fact that I have a profound question that only she can answer.

Given my unwavering faith in her, I expect that that she will deliver exactly what it is that I need on her first page because I know that the sites that are going to be sitting in these positions must have seriously awesome information sitting on their pages to have got there (or a seriously awesome Web Developer running them, but that’s a whole other blog post).

Having decided to bless the chosen website with my presence I then expect to be able to get instant gratification. If I can’t scan the page in a nanosecond and find the answers to my question I will give it the cyber kiss of death – never to return.

So what do these magical web pages have that cause me to want to not only stay but actually engage with them?

  • The page loads quickly – no one likes to wait.
  • It looks clean and professionally laid out but still reflects the businesses personality.
  • I can find what I’m looking for in seconds by scanning the content – If I hit a great wall of text my eyes glaze over & I immediately exit stage right. Don’t ever make me scroll!
  • There will be clear, attractive images that are relevant to what I'm searching for.
  • There will be clear concise headings and easily readable bullet points.
  • The paragraphs will be short, sweet & to the point.
  • There will be links and call to actions to guide me to where I need to be next.
  • There will be no spelling mistakes!
  • Should I want to know more, I can easily see the businesses contact details.

So there you have it – seems simple really doesn't it....But it isn't always easy to achieve these elements without the help of a professional – yep you guessed it, that’s where Bosweb steps in.

If you need help redesigning and/or rewriting your content contact us.

RSS - Really Simple Stuff

Posted on 12-9-2012 by Luke Hardy

Wednesday, September 12, 2012
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What is RSS?

First released in 1999, RSS (Rich Site Summary, or often Really Simple Syndication) is a standardised format used for the syndication of oft-updated content. Blog posts are a prime example, though it could potentially be used for any updates to a website. In a nutshell, it's a method of automatically syndicating your content to a subscriber base. You may have noticed the RSS icon without ever really paying attention to it; that's what this icon refers to.

How does it work?

Each item that is updated has its own feed (or channel). This feed is just an address that your users add to an RSS reader, software specifically designed to work with RSS feeds. Each time you publish new content, the feed is automatically updated and your subscribers will receive a notification. Most subscribers use their web browser or Microsoft Outlook as their RSS reader, though there are also a lot of specialist programs out there just for RSS feeds.

This sounds great!

It is, up to a point. Some of the more common issues are:
  • It is not natively supported in Google Chrome. Clicking on a feed link in Chrome will dump a pile of code straight into your browser window; if you don't know better, you could be forgiven for thinking that the feed is broken.
  • Traditionally, checking the feed is up to the user. How often the feed is checked for updates depends entirely on their reader settings, and if the user doesn't open their reader program they won't receive updates at all.
  • And the big one; A lot of users simply don't want to bother with it. They just want the information delivered to them without the hassle of setting up feeds and monitoring them for updates.

Is there a solution?

There are a couple of ways to get the most out of your RSS and to offer the functionality of automatic updates without the limitations. The one that most appeals to a lot of users, and the one we recommend, is using email delivery. Any updates are automatically delivered to your subscribers as an email; all they have to do is enter their email address when they sign up. Google's Feedburner service offers email delivery combined with subscription reports and branding options, and is the latest addition to our support offering for existing clients. 

If you feel you aren't getting enough the highest readership out of your blog, consider an alternative. And don't forget; we can help you with setting up Feedburner's email delivery service as an addendum, or a replacement, to your existing RSS channels. Don't hesitate to get in touch with us to learn more.

5 things to avoid when optimising your site for Google

Posted on 11-9-2012 by Leanne O'Sullivan

Tuesday, September 11, 2012
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  • Avoid Keyword stuffing.

Yes - you do need to have a high key word density for your designated search phrases, but if you can't read this out loud to yourself and it makes sense - remove the words. Your text must read well and the best way to test this - is to read it out loud to yourself or someone else.

  • Have a catchy page name that means nothing to search engines

Don't try and be too clever about what you are offering, avoid jargon and tech terms in your key areas of Page Name, Page Title, words in heading tags etc. Remember your key words are what your customers use - not what you use.

  • Make sure your text appeals to a person and not a robot

Yes google bots are trawling your site - but they are not buying from you, make sure you keep the human elements to your text.

  • Waffle

Punchy text, bullet points and numbers. Get to the point

  • Don't have links from unrelated and untrustworthy websites.

If you have no relationship with a business, no connection, no related products or more importantly nothing that will benefit your customers - DO NOT HAVE THAT LINK. The days of phoney reciprocal link building are over. This can damage your site long term, plus you only ever received benefit from a website that tracks higher than yours anyway - so think long and hard about linking to other sites and them to you!

 

 

We are hiring!

Posted on 05-9-2012 by Leanne O'Sullivan

Wednesday, September 05, 2012
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Thinking of working for a dynamic, vibrant and downright awesome company! (yes, that would be us) then walk this way ...  

We are looking for an experienced Account Manager with loads of enthusiasm, drive and passion to join our small, but very well established and rapidly growing national online business and service company.   

You will be working within our Service Team supporting and servicing our existing customer base ensuring that relationships are maintained at the highest level.

More details can be found here - wouldn't you like to work for us!

We are also looking for a part time/casual Adminstrative Assistant to support our bookkeeper and service team.

Do you 

- Have Quickbooks or MYOB experience
- Experience maintaining and updating customer records
- Good WORD and EXCEL skills
- Available to work either 1 day a week or 2 school hours days a week

Then we would like your help!

Please contact leanne@bosweb.com.au  for more information.

Think like a Shopper

Posted on 04-9-2012 by Fran Drew

Tuesday, September 04, 2012
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Many of our first time clients are unsure of how to set up their online store as “window shoppers” throughout the world embrace online shopping.  

Remember you have a lot of competition out there; it isn’t just the new boutique around the corner that has everyone buzzing.  With over a million sites going live throughout the world each day, retail has never been so competitive.  

Marketing experts believe the average shopper makes up their mind about whether or not to buy something within two seconds of seeing it.

Here are some tips on how to take the “window shopper” to the checkout and maximise your sales while you have them in the palm of your hand.

  • Visuals, visuals and more visuals - have the best images possible.  If you can’t access them from your suppliers, hire a photographer skilled in retail photography to do a shoot for you.  Just because you have a nice SLR and took some great holiday snaps doesn’t mean you will necessarily know how to make your stock look great. You won’t regret the investment.
  • Think like a shopper, set up your categories so they are easy to find.  Just because you call your stock a certain name in store. Will your “window shopper” find it?  Experiment with Google, can you find what you were looking for when you searched it?  Maybe your “window shopper” couldn’t either.
  • Set up your catalogue like you would your physical store.  Remember when you found that cute little boutique on the coast which snaffled your week’s holiday pay?  How did they do it?  
  • Use every means available to you to encourage add on sales.  Think of your stock, if you create a new window display, do you have that gorgeous cocktail dress displayed in the window on its own? Use related products to entice the shopper.  What girl doesn’t need a new pair of killer heels to carry that dress?
  • Use enhancement features; hover tools, poplets, description boxes anything that allows the shopper to “touch & feel”.  Make it as easy as possible for your “Window shopper” to become your customer and  enjoy the experience.
  • Lastly, reward your customer.  Keep them up to date with the latest arrivals with regular email campaigns and give them a little treat every now and then.  Maybe a season launch discount or a pre-sale tip-off and  and they will return to your store over & over again.
As part of our commitment to our S+S clients, we offer monthly information sessions which allow our clients to access the latest tips and tools to maximise the success of their online store.


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