We are hiring!

Posted on 05-9-2012 by Leanne O'Sullivan

Wednesday, September 05, 2012

Thinking of working for a dynamic, vibrant and downright awesome company! (yes, that would be us) then walk this way ...  

We are looking for an experienced Account Manager with loads of enthusiasm, drive and passion to join our small, but very well established and rapidly growing national online business and service company.   

You will be working within our Service Team supporting and servicing our existing customer base ensuring that relationships are maintained at the highest level.

More details can be found here - wouldn't you like to work for us!

We are also looking for a part time/casual Adminstrative Assistant to support our bookkeeper and service team.

Do you 

- Have Quickbooks or MYOB experience
- Experience maintaining and updating customer records
- Good WORD and EXCEL skills
- Available to work either 1 day a week or 2 school hours days a week

Then we would like your help!

Please contact leanne@bosweb.com.au  for more information.

Think like a Shopper

Posted on 04-9-2012 by Fran Drew

Tuesday, September 04, 2012
Many of our first time clients are unsure of how to set up their online store as “window shoppers” throughout the world embrace online shopping.  

Remember you have a lot of competition out there; it isn’t just the new boutique around the corner that has everyone buzzing.  With over a million sites going live throughout the world each day, retail has never been so competitive.  

Marketing experts believe the average shopper makes up their mind about whether or not to buy something within two seconds of seeing it.

Here are some tips on how to take the “window shopper” to the checkout and maximise your sales while you have them in the palm of your hand.

  • Visuals, visuals and more visuals - have the best images possible.  If you can’t access them from your suppliers, hire a photographer skilled in retail photography to do a shoot for you.  Just because you have a nice SLR and took some great holiday snaps doesn’t mean you will necessarily know how to make your stock look great. You won’t regret the investment.
  • Think like a shopper, set up your categories so they are easy to find.  Just because you call your stock a certain name in store. Will your “window shopper” find it?  Experiment with Google, can you find what you were looking for when you searched it?  Maybe your “window shopper” couldn’t either.
  • Set up your catalogue like you would your physical store.  Remember when you found that cute little boutique on the coast which snaffled your week’s holiday pay?  How did they do it?  
  • Use every means available to you to encourage add on sales.  Think of your stock, if you create a new window display, do you have that gorgeous cocktail dress displayed in the window on its own? Use related products to entice the shopper.  What girl doesn’t need a new pair of killer heels to carry that dress?
  • Use enhancement features; hover tools, poplets, description boxes anything that allows the shopper to “touch & feel”.  Make it as easy as possible for your “Window shopper” to become your customer and  enjoy the experience.
  • Lastly, reward your customer.  Keep them up to date with the latest arrivals with regular email campaigns and give them a little treat every now and then.  Maybe a season launch discount or a pre-sale tip-off and  and they will return to your store over & over again.
As part of our commitment to our S+S clients, we offer monthly information sessions which allow our clients to access the latest tips and tools to maximise the success of their online store.

The 4 P's of Social Media Marketing

Posted on 21-8-2012 by Leanne O'Sullivan

Tuesday, August 21, 2012

Heard of the 4 P's of Marketing?

Price, Product, Place and Promotion?

Then I am sure you will find the 4 P's of Social Media Marketing ( with a bosweb twist!) just as helpful to focus your marketing efforts

Platform - where are your customers hanging out?

Most likely not in Google+ as yet!

Are they in Facebook, Twitter, Linked In or Pinterest? When planning your social media strategy and how you wish to use these tools to market your products and services, not all platforms are equal. You may find different types of customers are mainly focussed in different areas. You may find you need to use slightly different communication styles in these various platforms.

Which leads to our next P

Personality - who are you and how do your represent yourself in these platforms?

When you speak to your customers via social media, are you engaging them, are you speaking to them like you would face to face? Think about the style and tone of your words and imagery you use. Is this a reflection of your business? Be authentic, social media can tell fakes pretty quickly, so make sure you speak with honesty to build credibility and expand your reach.

And remember have a personality! Don't be too staid and buttoned down in your comments. The social media medium allows you to be more relaxed in your style that a traditional press release. Loosen up people!

Piggybacking - Connect with fellow businesses online

I am not recommending that crazy tagging of unrelated businesses to build up an audience. Again that kind of approach to social media just doesn't work long term. Think about who in your industry, your business community and your circle of friends ( this is social media!) that can be brand advocates for you - and also you for them. Acknowledge and share great content around. There are a lot of resources we can share and as small business owners, it pays to acknowledge those that you recognise as good value and they in turn will recognise you.

One thing to remember with this approach is when you are looking to launch, reach out to those in your circle with a large footprint, the influences and brand advocates who can kick off your project with some well timed tweets, likes and +1's. It really pays to build these relationships overtime.

and the final P

sPontaneity - yes well it's not a P is it!

That's the point! Mix it up, inject some fun. This is the fun stuff in your marketing activities. Remember it is SOCIAL media...

Small Business Guide to getting started online

Posted on 21-8-2012 by Angela Lordan

Tuesday, August 21, 2012

Why do you think we use Google as opposed to picking up the phone book to find a product or service?

For me, I find Google very smart.  It works effectively to find what I am looking for and gives me a wider choice of options for the product or service I am seeking. 

At my fingertips, I am then exposed to the website of a business that will provide me with the service or product offerings that I was searching for.  The website allows me to make an informed decision on whether I then choose to spend my money with this business. 

Instead of just a phone number I have the whole business in front of me allowing me to make an informed decision.

It sounds simple and it is simple.  Your website should answer questions. 

It needs to provide a solution for search criteria relevant to your business.  When we type words into that search field on Google, we are looking for an answer to a question. 

The words and images found on your website should reflect the products and services that you specialise in.  Be proud of what your business does and talk about it within your web content.

Before diving in to launch your new website, consider the following:

  • Can you tell me about your business clearly defining all of your services and product offerings?
  • What Search Criteria would you like to be found in for Google Search Listings?
  • Who is your target market?  Will your website content answer their questions?  Will your home page direct them to the answer quickly and efficiently?
  • What would you like viewers of the site to do once they have landed on your site? Do you expect that they will make a purchase, call you, download a document or brochure, register?
  • Do you have a great logo that you love?
  • Do you have any existing marketing material?
  • Do you have great photos that represent your products and services?
  • Who are your competitors, online and offline?  If your competitors are not online they will be very soon.
  • Do you use Social Media?  Do you understand the benefits of Social Media and Online marketing?
  • Do you have someone in your business that can take responsibility for the website moving forward to ensure your site is active and up to date?

Stuck for answers?

Our team specialises in helping you answer these questions, we can guide you through the process so that it becomes simple and more importantly will help get you the results from your site that you are expecting.

As part of our website development build we provide a site map template to our clients to help you identify the questions you should be asking and then focus on how your content provides the answers to those questions.

Contact us NOW for help!

Claim your Google Places listing

Posted on 20-8-2012 by Leanne O'Sullivan

Monday, August 20, 2012



Claim your Google Local Listing


One of the easiest ways to start to get better search results without doing too much work is to claim your business listing inside Google Places.

It is pretty easy to do - you just need to be available to take a phone call. We can take care of the rest with a few details from you!

So what is it?

Google Places is Google’s local search engine. When a search is conducted using a geographic location such as “Cairns Holiday Accommodation”, local Google Places search results come up – often above other search results. Google Places listings are identified by a bright red balloon and accompanied by a map showing the locations of the local businesses. They are hard to miss!

Professionally optimized Google Places listings quickly rise to the top, offering potential customers valuable information such as addresses, hours of operation, photos, products/services, customer reviews, special promos and even video or commercials.

We can help to make sure this information is up to date and suited to your marketing pitch.

Contact us for help to get these correctly set up - we are happy to set these up for all our clients during the months of August and September. Numbers strictly limited so get in Quick!


Upcoming Training

Our in house sessions start at 10.30 at our new offices Unit 2/1 Commercial Drive, Blueridge Business Park. Webinar training will be via Go To Meeting. 

Clients have requested some beginner FACEBOOK training - come along and become more confident in what you are doing! Training is conducted both in house and also via WEBINAR. Our upcoming training session are listed below.

August 2012 - In-Context Editing

August 2012 - In-Context Editing - Webinar

September 2012 - Basic SEO Training

September 2012 - Basic SEO Training - Webinar

October 2012 - Get better at Facebook

October 2012 - Get Better at Facebook - Webinar




Latest Launches

Are you across our latest launches?

We have some new items up - why not browse through the changes to Brad Acheson Homes. Stay in touch with our site launches also via our Facebook page.

We welcome some new clients into the bosweb team - make sure you have a look at The Scots School in Bathurst and Lithgow - and closer to home the slick look of Dubbo City Welding - who said ute trays can't be sexy!

Become a Pinterest Pinning Guru in less than 10 minutes!

Posted on 13-8-2012 by Brendon O'Sullivan

Monday, August 13, 2012


Fast-track your understanding of Pinterest with this great 5 minute slideshow presentation including a 2 and a half minute introductory video.

(For best viewing, click the 'Fullscreen' icon in the bottom right-hand corner of the slideshare)

Top Tips for taking photos

Posted on 10-8-2012 by Amy Newby

Friday, August 10, 2012
Lots of clients often say to us, 'I have a great camera, I will take my photos for our new website'. 

Sometimes this works well, sometimes we need to bring in the experts!

But if you are a bit of a camera enthusiast, the lovely Louise ( ex photo-journalist with the The Land ) has some great photography tips to help you take better photos, not just for your website, but for anywhere!

1.       Practise makes perfect – I cannot stress how important it is to just get in an have a go! Try try and try again. The more time you have with your camera the more you will learn. Experiment, be playful, go wild, go crazy! go Go GO! Have fun!!!

2.       Good ol’ rule of thirds. Never heard of it? Basically an image can be split up in a grid of 3 rows across and 3rows down (think O & X’s board). Try and have the main subject of an image sit on this third. It’s an old rule but it works.

3.       When taking an image always try and have the subject come at you. For eg, don’t just have someone standing with their hands behind their side. Get them to lean into the camera, hold something up to the camera, jump etc.

4.       No sunnies. You might feel cool and sexy wearing your sunnies, but when taking a portrait we need to see those beautiful eyes that God gave you. Eyes are important they help the viewer engage. Ok so sunnies are acceptable on your pet dog, I will allow this, but only cause it’s cute.

5.       Try different angles. Get down low, in fact lie on the ground, trust me you will feel bit silly but at the same time your shot will look awesome. Shoot from above. Climb up on the car, stand on a seat etc – JUST PLEASE make sure whatever you stand on is stable, we don’t want any injuries.

Email Marketing Success

Posted on 25-7-2012 by Leanne O'Sullivan

Wednesday, July 25, 2012

Creating an effective email marketing campaign is not often easy.

Here are some quick tips to help you create more effective campaigns without the stress!


1. Don't Spam - Be honest about who you are and what you are offering!

2. Have a plan - sit down at the start of each marketing year and plan out what topics you wish to focus on, so that you can have targeted, relevant and timely campaigns ready to go.

3. Create segmented lists of email subscribers

4. Ensure email content is scannable - ie use bullet points and lists, include appropriate imagery so that people can skim and still pick up the key messages

5. Include easy Calls to Action to direct people to the actions you wish them to take

6. Include links to social media to share around your content

7. Audit and analyse your campaign after you send it out. How many were sent, how many where opened, how many bounced, what did they click on etc. All of these items are easily accessed via your Adobe Business Catalyst email marketing tools.

One final tip - keep them short, for your final review think -

Can I remove more content?

You most likely can!

Why are you still using keywords?

Posted on 17-7-2012 by Leanne O'Sullivan

Tuesday, July 17, 2012

One of our first conversations with any new client is to clear up some common misconceptions regarding Search Engine Optimisation (SEO) and keywords.

When Google ranks your site, it looks for a specific list of items to know whether to list your site on page 1 for your search criteria or page not number 1 for the same search criteria.

Many years ago Google paid attention to KEYWORDS meta data in your site code to help determine where your site would appear in search results.

People would stuff their meta data code area with anything and everything that maybe could be about their site. This was repeated on every single page of their site. An example is below for a potential sports store.

< meta name="Keywords" content="football, soccer, baskbetball, sports balls, cricket balls, tennis balls, bowling balls, round balls, orange balls, black balls, balls for sport, sporting balls, sporting teams, school sport, club sport">

This hangover from quite some time ago, still lives with clients and is a misconception we are on a mission to clear up!

Google no longer looks for KEYWORDS in the metadata area (the CODE) to determine your page rank or to be more correct your relevancy for the search criteria you have entered.

Don't believe me?

I thought you might need some convincing, why not listen from the experts themselves..


So are KEYWORDS dead? No!

Keywords are still important but in the following important context.

  • Your should have them in your page title tag
  • You should have them in your page name
  • You should wrap them in H1 tags
  • They need to be specific to the actual page your are looking at - i.e. - you may have only one or 2 key phrases
  • You should refer to them in within the page content in an appropriate manner - i.e. you can and should repeat them, but it needs to make sense to you when you read it out loud

Want to know more?

Why not review some of our other blog posts on this topic, look out of our next SEO basics training or get in contact with us so that the we can show you how you can control this with your own Adobe Business Catalyst CMS.




5 great Pinterest suggestions

Posted on 16-6-2012 by Leanne O'Sullivan

Saturday, June 16, 2012

Heard of Pinterest?

What another social media channel I need to play with?

Pinterest is the 3rd largest social media channel in the word - larger than Linkedin and Google+ and fast chasing twitter in the US.

So what do you need to know to get on board the Pinterest bandwagon?

We had a great in-house session outlining how to get onboard - more information can be found here - at the Pinterest site itself.

We have been scouring the web to find great uses for Pinterest and have listed out top 7 items! We feel it is a great ADD-ON for e-Commerce sites and any site or business that uses imagery or photography to best focus on their products..

1. Spread the word about your product through an online photo contest.


Pinterest is a great place to organize contests. Your contest could be a search for the best pin of pictures of your product or your product logo being used by real people in everyday life. Your participants will pin photos of your brand and share them with friends. Therefore, your traffic will increase, as well as your product’s popularity.


2. Provide valuable and informative content for your audience.


Just like other social networking sites, providing high-quality content on Pinterest boosts your site reputation, thus attracting more attention from your followers. Provide useful information and problem-solving tips in the field you are an expert at - the use of infographics to visual display a key message are very powerful here and will drive pinners to you.


3. Pin some helpful shopping lists or product bundles.


Provide helpful shopping lists to your followers that include your products. Create a helpful mother's day suggestion list, kid christmas presents, tech toys - essentially a list of your products that you provide that are must haves and aid in the selling experience for potential customers. Recent studies have proven that Pinterest is a greater driven of online sales than Facebook.


4. Suggest gift ideas by adding price tags.


You’ve probably noticed that some items on Pinterest have price tags on them. You, too, can do it by simply adding a price in the description along with this symbol – $. We have recently been assisting clients do this and also integrating their Pinterest boards into their Facebook page.


5. Use Pinterest as a marketing tool.


Share the latest trends and browse other boards for inspiration - just like with all successful social media strategies, it cannot all be about you. Embed your Pinterest boards into your facebook page to maximize your reach. Encourage engagement and respond to comments and likes!

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