Heard of the 4 P's of Marketing?
Price, Product, Place and Promotion?
Then I am sure you will find the 4 P's of Social Media Marketing ( with a bosweb twist!) just as helpful to focus your marketing efforts
Platform - where are your customers hanging out?
Most likely not in Google+ as yet!
Are they in Facebook, Twitter, Linked In or Pinterest? When planning your social media strategy and how you wish to use these tools to market your products and services, not all platforms are equal. You may find different types of customers are mainly focussed in different areas. You may find you need to use slightly different communication styles in these various platforms.
Which leads to our next P
Personality - who are you and how do your represent yourself in these platforms?
When you speak to your customers via social media, are you engaging them, are you speaking to them like you would face to face? Think about the style and tone of your words and imagery you use. Is this a reflection of your business? Be authentic, social media can tell fakes pretty quickly, so make sure you speak with honesty to build credibility and expand your reach.
And remember have a personality! Don't be too staid and buttoned down in your comments. The social media medium allows you to be more relaxed in your style that a traditional press release. Loosen up people!
Piggybacking - Connect with fellow businesses online
I am not recommending that crazy tagging of unrelated businesses to build up an audience. Again that kind of approach to social media just doesn't work long term. Think about who in your industry, your business community and your circle of friends ( this is social media!) that can be brand advocates for you - and also you for them. Acknowledge and share great content around. There are a lot of resources we can share and as small business owners, it pays to acknowledge those that you recognise as good value and they in turn will recognise you.
One thing to remember with this approach is when you are looking to launch, reach out to those in your circle with a large footprint, the influences and brand advocates who can kick off your project with some well timed tweets, likes and +1's. It really pays to build these relationships overtime.
and the final P
sPontaneity - yes well it's not a P is it!
That's the point! Mix it up, inject some fun. This is the fun stuff in your marketing activities. Remember it is SOCIAL media...